The Spanish fashion chain continues its global expansion with the opening of an office in China and new points of sale in leading department store JCPenney.
Spain’s second biggest international fashion group Mango continues to go from strength to strength in the global market and has just stepped up its presence in China with the opening of a new corporate office in Shanghai.
Mango has been operating in the Chinese market since 2002, and the Spanish chain has now set up a permanent branch office with a view to consolidating its local team, as it has done in other strategic markets like Russia and Turkey.
The brand now has 134 points of sale in 34 cities, including Shanghai, Beijing, Chengdu, Guangzhouu and Shenzhen, and it plans to make China one of its biggest markets with a made-to-measure structure to cater for the country’s huge size and cultural diversity.
Like China, the US is becoming one of the key action areas for the Spanish chain. In August, MNG by Mango opened 77 points of sale in the American department store JCPenney. The figure has recently increased to 215, making a total of 292 POS in 42 states, a figure set to increase again in the second half of August 2011.
MNG by MANGO shops have a unique and attractive setting in an average 100 square metres, offering a specific collection designed especially by the Mango design team for the American department stores.
Today, Mango operates in all five continents with a total of 1,700 shops in 102 countries and has met its target of setting up shop in every major world capital, bringing in turnover of more than €1.4 billion.
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